Marketing

* Assignment 1: Analysing merchandise Opportunities Due date: calendar week 5 Wednesday 28th September, 5.00pm Value:20% aloofness: 2000 nomenclature (please provide a word count on your secrete sheet) Format:Structured-formal format (refer below) Context:The duty appointment product scope for both of your subsidisations is a pedal for adults. The train of the first assignment is to determine your ability to undertake a situation analysis. You argon required to analyse the macro-environment for trends that leave alone wallop upon the development the bicycle and that will impact on your buttocks market and trade-mix think marketing strategies. In the interests of consistency and luridness students MUST cut through the topic and product background of an Adult Bicycle (e.g. you cannot social function your employer for your industry). Students providing a marketing essay for the first assignment and a marketing formulate for the second assignment on any (prenominal) other topic will receive an automatic fail. You lease to create a supposed(p) organisation that will bring about this product. Be detail beca employment this will make it easier to identify relevant trends, and later in Assignment 2, to devise relevant strategies. set about the assignment from a marketing theoretical perspective.

The main sources of schooling you should use are marketing texts to help stimulate your stimulate strategies. develop sure that the focus of your answer is on academic supposition and not the product itself. The product should simply be use as supporting discussion to illustrate and gain your sagacity of the market planning process. T he focus is an analysis of the trends and ch! anges in the sise macro-environments outside the organisation, see Ch 5 p132 textbook The ball-shaped Marketing Environment, the 6 macro-environments are Economic, Cultural (social, attitudes, lifestyles), Demographic, Natural, Technological and political (legal) Analysing the macro-environment (approximately 1700 words) development each of the 6 components of the...If you want to get a complete essay, order it on our website: OrderEssay.net

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