GolfLogix: Measuring the Game of Golf

Introduction:GolfLogix has developed a small, GPS-based device to help golfers cutting their play. With the occurrence that GolfLogix has two devices it is trying to sell: a distance- come along device and a complete device, currently the fraternity meets a problem that how stovepipe to distribute their devices: under the current leasing relationship with golf casts, whether should the company still consume to market a direct-to-consumer version of the length Only xCaddie?Analysis:Retail inventory of credit: Advantages: 1)To increase borrowing by individual consumers consequently putting pressure on the courses to buy into the complete strategy. 2) To raise a complementary reference of r crimsonue. Disadvantages: 1)The ad hominem xCaddies would be uneffective on courses which were not already mapped out. Newly mapped courses could not mechanically be added to the library of courses on existing devices. 2)A rising personal ownership of xCaddies whitethorn dissuade courses from leasing their own devices. This means that the repetitive revenue from leasing would disappear and only an one time revenue for selling the xCaddie would remain. If the retail channel is pursued, customers would expect all courses they common to be mapped involving a greathearted incremental cost for each(prenominal) golf course.(see exhibit 1) On the other hand, individual xCaddie owners may demand that their own dearie golf courses be mapped even if it does not make economical sense for GolfLogix to do so.

Competitors: The xCaddie?s main competitors are Cart-mounted and personal digital assistant system targeting the same niche market. the PDA-based system has advantag es in set top dog and various features, es! pecially the ability to upload and download user-calibrated course mappings. The cart-mounted system has a competitive advantage in GPS-based video.The need for these products can be considered a barrier to inaugurate for xCaddie owners. Customers: For golf courses, the main benefit in leasing the xCaddies is an improved pacing of play. For... If you compliments to get a full essay, order it on our website: OrderEssay.net

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