Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing Assesment Snowboarding is a wintertime sport that is quick growing in popularity. The founder of the sport, Jack Burton Carpenter, is amazed at the success of the snowboarding trade and contri simplyes the success of the market to his determination of foreseeing snowboarding perplex a popular winter sport. The following assignment take for describe with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in compare to Burton Snowboardings archean years with that of today, and result describe each ingredient of Burton Snowboardings marketing mix. The environmental forces influencing the snowboarding industry includes the following: Demographic: fry boomers will retire or have already interpreted early retirement; therefore recreational activities will augment greatly. novel retirees will give up most of their salve time, (that was commonly set aside for work), for leisure and rec reational activities. The snowboarding market is targeting teenagers engagement of their products. Therefore, if the snowboard industry wants to asseverate the teenage audience enkindle in their products they must maintain its chassis. In order to keep their image safe, the industry must sell to higher(prenominal) profit organizations and non low compute markets such as the bi-way, (who knows what the bi-way would want with snowboards hardly its a good example of a low calculate market).

Economic- Business Cycle: Sales of snowboards will be high during times of successfulness, (when the economy is at its peak). Adding more appeal on snowboards, (examples: a new look, upgrade, new products and more uses for the product), dur! ing times of prosperity in the economy will help to expand the snowboard market. amplify the snowboard market makes the consumer more aware of the product and thus adds to the gross sales on the product. Economy- Inflation: Since the majority of the consumers buying snowboards are teenagers, insurrection prices rates... If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.